As a result of our 3.5 years of joint-research collaboration with Wonderlabs, the Apeiro technology was created. Simply put, the Apeiro technology allows a data scientist to store, structure and capture data collected in a format that lends itself to be easily presented/analyzed as a social graph. Important to note is that Apeiro is still a traditionally structured database. The key value proposition is the ability to seamlessly transition between a structured approach to a time-continumm graph approach, while allowing data scientists to continually add and overlay new roles, relationships, attributes and entities into the system. One may view the Apeiro technology or approach as a multi-layered lattice-like social graph - simultaneously structured and amorphous.